In late 2010, something epic happened. Birchbox launched in the US what would be the next huge wave in beauty - subscription based beauty programs that let mavens try their hands at samples of their favorites and newest developments from cosmetic brands.
What I’m sure Birchbox didn’t realize was it would be the catalyst for an onslaught of beauty boxes nationwide. In the US, we now have:
Birchbox: [$10 USD/month] which has earned itself a reputation of randomness like chocolate with pop rocks and cayenne pepper (definitely not a favorite!), hair elastics, and samples so small barely one use could squeeze out of them.
Eco Emi: [$15 USD/month] the box for all you eco-conscious babes. What’s really great about Eco Emi are the coupons for every product that are provided with the box if you choose to purchase full size. I personally don’t subscribe to Eco Emi, but from what I’ve seen, they also send food occasionally
which is totally not cool, man
.
which is totally not cool, man
.
MyGlam (my fave thus far!): [$10 USD/month] In somewhat of a recant to Birchbox’s never-ending bag of fun, Michelle Phan and her amazing beauty vlogger gals joined together to give us a cosmetic bag every month (say what!) full of their favorite products that they actually use. The first bag in December was such a huge hit - Urban Decay Eyeshadow Primer, NYX matte lip cream, Urban Decay Eyeshadow, Tarte Mascara, and Mai Couture Blotting Papers? Yes, please. MyGlam is sold out until March, so keep your eyes glued to your screens to see when the subscriptions open up again!
Julep Maven: [$19.99 USD/month] Some of us like to paint our nails. A lot. The women of Julep know and understand that, and have created polishes and treatments to satiate. Take a beauty style quiz and have Julep Maven direct you to the box that best suits you. Don’t agree? You can peruse all available boxes and pick what you think is all you.
Curlbox: [$20 USD/month] Calling all natural divas!! Set to launch this month, Curlbox is the beauty box for all the curly girls. They will ship the 7th of every month and promise to include the best tools, products and discounts.
(note: US has gotten the short end of the stick. Overseas there an abundance of beauty boxes from Feelingunique.com Beauty Box, Glossybox, and Jolieboxto LooseButton, Carmine, and Amarya).
Which beauty box is your top contender? Submit a comment, a video, or a link!
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